Telecom operators Vodafone-Idea on Monday introduced a new brand identity with a new name and logo “Vi”. Soon, it created a lot of buzz on social media, and rival Jio also took a sarcasm at his opponent.
“Brand integration not only marks the completion of the largest telecom merger in the world but also sets us up to provide a world-class digital experience on our robust 4G network to 1 billion Indians in our future journey … With Vi, we are confident about building a brand that continues to hold respect and trust, and will be admired and loved by all, ”said Ravinder Takkar, MD and CEO of the group.
Hours after the new yellow and red logo surfaced, Jio’s official handle tweeted: “Vi like to see you together. @ Vodafone @ Idea. #JioTogether “.
This is not the first time Jio is weighing in on his opponent. When the companies were merged in 2018, the telecom firm had a similar reaction.
Along with the new brand name and logo on social media, there have been many reactions, many of which are coming with memes:
Vodafone Idea, which paid more than Rs 58,000 crore as tax after a Supreme Court ruling, has so far paid only Rs 7,850 crore of adjusted gross revenue (AGR) arrears. The telecom will have to pay around Rs 1,128.4 crore as AGR will be payable every quarter for the next 10 years.